Most boxes are brown. Yes, you see them all the time. What if I told you that you should rethink that? You’re probably thinking “it’s too expensive! How could I choose a color?” Again, these are problems that many have. But, if you keep the alternative, a brown box, you won’t stand out. your brand gets lost in the sea of people, and becomes far from memorable.
Branding through memorability and contrast is something that you should look into. Rethinking your branding with unique contrasts and changes allows you to stand out, and makes you all the most special.
So what colors should you use? What’s the best approach for this? we’ll drive into that right now.
Science Behind Color in Logistics
Color plays a large part in customer perception and how they approach you.
Blue conveys trust, and it can also be seen as a calmness in some packaging, such as health and wellness.
Green means sustainable and natural, good for eco-friendly products that you wish to give to others.
Yellow conveys energy. Lots of energy. It also can be use with red in order to convey passion and love.
Black, while it might mean sadness in certain cultures, conveys luxury with boxes in the US, so don’t be afraid to use it if your packaging is high-end.
Color Coding for Efficiency and Style
There’s a lot of internal operations that go into the color coding of the items that you have. Making sure that the outside matches the inside is a big part of this. if your packaging opens’ match, it can look jarring to customers, and might impact how they feel about this.
You should also use box packaging that fits the internal parts to convey the customer excitement that’ s felt. Getting customers excited about your packaging will in turn, convey more for them to build and grow upon. Again, with a lot of color packaging, it can bolster all of the customer excitement, and in turn, really impact not just current shipments, but future as well.
Ink-Free Options for colorful Packaging
Okay, so we’ve talked all about how important color is. but, one problem with colored packaging is the inks. Inks, especially those made with patrol, are not good for the environment. Though there are alternatives, it is hard to use that as a box color.
However, dyed kraft is a good option for you to use, because it is easy to remove. It also is much more sustainable.
Tinted paper fill is another. Again, paper is sustainable, and with a unique tint, it can create a colorful piece of packaging that you’ll love to show off to others.
Finally, you’ve got colored adhesives. Some paper tape is used with color as an Added feature, thereby making it something magical for you to behold.
All of these don't use ink, and they can be used to make the colors of your packaging stand out, especially when a customer gets the item within.
Balancing the Aesthetic and Recyclability
At the end of the day, there’s one thing that you should work towards.
Being sustainable.
[opt for paper-made boxes and products. These are better for the environment, and you have a lot of options too. Kraft paper is the best, and if you can use reusable boxes, that’s breath.
Consider dyed hemp. Hemp is also sustainable, and it can push forward reusability as well. with boxes, having some reusable features is really important.
Keep it sustainable as much as you can, and embrace unique colors to fully enhance your experience.
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