Color Outside the Box with Unexpected Hues

Most boxes are brown. Yes, you see them all the time. What if I told you that you should rethink that?  You’re probably thinking “it’s too expensive! How could I choose a color?” Again, these are problems that many have. But, if you keep the alternative, a brown box, you won’t stand out. your brand gets lost in the sea of people, and becomes far from memorable. 

Branding through memorability and contrast is something that you should look into. Rethinking your branding with unique contrasts and changes allows you to stand out, and makes you all the most special. 

So what colors should you use? What’s the best approach for this? we’ll drive into that right now.

Science Behind Color in Logistics 

Color plays a large part in customer perception and how they approach you. 

Blue conveys trust, and it can also be seen as a calmness in some packaging, such as health and wellness. 

Green means sustainable and natural, good for eco-friendly products that you wish to give to others. 

Yellow conveys energy. Lots of energy. It also can be use with red in order to convey passion and love. 

Black, while it might mean sadness in certain cultures, conveys luxury with boxes in the US, so don’t be afraid to use it if your packaging is high-end. 

Color Coding for Efficiency and Style 

There’s a lot of internal operations that go into the color coding of the items that you have. Making sure that the outside matches the inside is a big part of this. if your packaging opens’ match, it can look jarring to customers, and might impact how they feel about this.

You should also use box packaging that fits the internal parts to convey the customer excitement that’ s felt. Getting customers excited about your packaging will in turn, convey more for them to build and grow upon. Again, with a lot of color packaging, it can bolster all of the customer excitement, and in turn, really impact not just current shipments, but future as well. 

Ink-Free Options for colorful Packaging 

Okay, so we’ve talked all about how important color is.  but, one problem with colored packaging is the inks. Inks, especially those made with patrol, are not good for the environment. Though there are alternatives, it is hard to use that as a box color.

However, dyed kraft is a good option for you to use, because it is easy to remove. It also is much more sustainable. 

Tinted paper fill is another. Again, paper is sustainable, and with a unique tint, it can create a colorful piece of packaging that you’ll love to show off to others.

Finally, you’ve got colored adhesives. Some paper tape is used with color as an Added feature, thereby making it something magical for you to behold. 

All of these don't use ink, and they can be used to make the colors of your packaging stand out, especially when a customer gets the item within. 

Balancing the Aesthetic and Recyclability 

At the end of the day, there’s one thing that you should work towards.

Being sustainable.

[opt for paper-made boxes and products. These are better for the environment, and you have a lot of options too. Kraft paper is the best, and if you can use reusable boxes, that’s breath.

Consider dyed hemp. Hemp is also sustainable, and it can push forward reusability as well. with boxes, having some reusable features is really important.

Keep it sustainable as much as you can, and embrace unique colors to fully enhance your experience.

The Rise of Self-Cleaning Packaging for Hygiene Products

A lot of products need specific things that will help make them better for people. One area of focus is hygiene, and self-cleaning properties that these products use, in order to maintain the hygiene necessary during transit and storage.   There’s a lot of great ways to make this type of packaging work, and it will in turn, really help with the way the products get sent and delivered. 

The Technology Involved 

There’s a lot of technology this type of self-cleaning products need. 

One example is nano coatings. They’re small, powerful coatings that will offer nanotechnology. It can naturally clean up all of the germs, making the product more hygienic, and better for everyone that’s involved.

Another one is antibacterial surfaces and coating. This type of item involves giving the surfaces some ways to fight off the encroaching bacteria that’s there.

Finally, there are UV reactive materials, which help to fight bacteria through the use of activated UV rays.   This will eliminate the bacteria, and keep it as sterile as possible during the shipment process. 

Who Uses This 

A lot of companies with a hygiene focus will benefit from this type of packaging. Medical supplies are one common one, since it means that they’re able to get these very sterilized items to customers without much trouble. 

Food packaging is another, since you want to make sure nothing is going to ruin the quality of the food, and make it better for consumption as well.

Baby and childhood products also need to be hygienic.   While it’s important to have good hygiene throughout all of the life stages, with children especially there’s a lot of worry about getting sick. Their immunity is nowhere near as good as an adults in many cases, so you have to make sure everything’s safe for them. 

The benefits 

This type of product is great because it will naturally reduce the contamination risks that are there, thereby improving the customer confidence in the safety of such products. When you give them something that they can trust, it helps to improve the overall product safety that’s there, and in turn, will improve the overall results of the item as well.

When customers can trust a product with being safe, they feel more confident in using and engaging with the product, so making sure that everything aligned and companies can give out high-quality, hygienic measures to their products isn’t just a suggestion, it’s necessary for improving the overall safety of such products not just in thee short-term, but the long-term as well. 

The challenges with this 

These days, hygiene is such a huge focus, however, there’s other focuses as well that come with this type of packaging that is a bit of a problem for companies. 

Most notably, sustainability and biodegradability. Many are looking for more eco-friendly measures for their products, to reduce their part and improve the carbon footprint.   When designing this package, you run the risk of having issues with the overall sustainability of these items. 

When putting this together, you’ll want to make sure that both are there, and there’s a sort of balance between both. You’d be surprised at how many companies are working towards this.

The future investments with this technology will likely involve giving customers a more eco-friendly experience, and in turn, also give them something to look forward to when they get their items. 

Hygiene is in, and there’s a lot of benefits with hygienic products. Making it self-cleaning is good for many reasons, and it’s why customers need to factor this in as well.